Theory Research

Blog #4

Elaboration Likelihood Model: Part 1

I have decided to write about to resources I found for the Elaboration likelihood model theory that I am implementing into my project. The first source explains that this theory based around persuasion. This is different from any other kind of persuasion because rather than targeting the cognitive thought process, it encourages people’s motivation and ability to engage in issue-relevant thinking. This form of persuasion doesn’t prey on the thought of people being universally mindless. It teases with the idea of multiple routes to persuasion "central" and "peripheral" with Elaboration Likelihood Model being of the central persuasion which displays a systematic view of persuasion. Peripheral route is the route that views persuasion as heuristic, or undiscoverable by the typical viewer. 

Elaboration Likelihood Model: Part 2

The second source that I found synthesizes components of the elaboration likelihood model with persuasion through narrative. As a dual-process persuasion it predicts that people think thoroughly about a persuasive message and the outcome of the persuasion. It also states that researches connect character identification with this specific process of persuasion. They explain character identification in terms of an experimental process, which ties directly with the elaboration likelihood model.   

Change of Plans/New Sources

Blog 3

I have completely wiped the slate clean with my Capstone at this point, I have brainstormed a few ideas some of which are simpler than others. My brainstorming has brought me to a topic that isn't so simple, but rather complex in it's' own way. I have decided to base my project around a Women's Center, which comes with sub-topics. The "Shenandoah  Women's Center" organization focus on hope and empowerment for women, men and children who have fell victim of domestic abuse, sexual assault, LGBT, stalking, and human trafficking.

Sine I am doing a social media campaign for this organization, I will be able to include all of those factors. However, my research is going to based around domestic violence and sexual abuse since those statistics are much higher. Overall research is going to based around how to translate the information from the organization to audiences. At this point, I have researched some theories and general information about domestic abuse and sexual assault among women, men and children. I will add on to my research after I have interviewed with the organization.

Domestic Abuse and Sexual Assault

The first source is focused on the health care system response to the exposure of domestic violence amongst the children. The source discuss the newly developed protocols. In comparison, health care professionals are more focused on the well-being of the individual rather than the child. Therefore, the suggestion is to get extended and integrated protocols that include the child's well-being also. Since my organization is a health care system, I figured this study would be relevant. 

Alienation and Domestic Abuse

The second source explores how women who have been domestically abused cope with loneliness. It is found in this research that women who are victims of domestic abuse cope with loneliness very differently than the general population. This was based on several aspects of a questionnaire distributed the study including; reflection and acceptance, self-development and understanding, social support network, distancing and denial, religion and faith, and increased activity.